Graham Taylor’s keynote address at LAFF 2011 was a rallying call to independent filmmakers to become more entrepreneurial.
Given the proliferation of networked digital technologies, a consumer revolution is afoot which is transforming the distribution landscape by enabling viewers to take control of their viewing habits and filmmakers to take control of the distribution of their films.
In Taylor’s own words …
“Never in the history of the movie business has there been a better time for the Independents to be entrepreneurial. The balance of power between Studios, Indies and Consumers is changing. Whether you are a filmmaker, producer, financier, distributor, or executive, now is the time to embrace the change. We are after all in the middle of a revolution, and nobody puts baby in the corner …
… For decades we all consumed content passively. Now not only do we interact with content, we demand that it be curated. This is a consumer-driven revolution, and we are the stewards of enabling this change. Fueled by the internet and direct to consumer distribution, the consumer revolution has been brewing for years
… With 900 million global social media users and five billion mobile phone users, we the consumers can get closer to content easier than ever. Richard Rotherberg, the head of the International Advertising Bureau, said last year that “Facebook’s audience is bigger than any TV network,” and I think he’s right. There is an iPad sold every 3 seconds. Roughly 39 mobile phones are sold per second. 35 hours of video are uploaded to YouTube every minute.
… Big Picture: the cable, internet and phone companies are battling to control a single source delivery system to our houses for the internet, phone, and TV. Content is their bait. We make content and consumers have choices. What I’m trying to say is, the consumer is speaking. Loudly. Art does matter to them, and their money talks. It’s about empowering the artists to reach for alternative platforms that will make people pay attention. It’s about engaging your consumer in a meaningful way. This stuff should matter to everyone in this room.”